Packaging concept Ideas for the Kellogg's Hispanic Future Stars program featuring Joe Corona.
Laura Prichard, Art Director
Salvador Ibarra, Senior Copy Writer
Shootout game
The consumer gets to turn the back of packaging into a fun soccer shoot out.
The idea is to cut out the ball and use your fingers to flick it towards the pop-up goal.
Idea 2: Road to Greatness
This idea was to highlight the different levels a team goes through in a soccer tournament;
quarterfinals, semifinals and finals. The back panel is split into small challenges that relate
to soccer either in terminology and trivia questions.
quarterfinals, semifinals and finals. The back panel is split into small challenges that relate
to soccer either in terminology and trivia questions.
Idea 3: Training
To be a future star an athlete puts in hours upon hours of training in order to be impressive in the big game.
This last idea centered around that training and committment. Brining in language that talks about fun easy
drills the consumer can do to work on their soccer skills. Consumers can cut open the box to create and
decorate their own training cones.
This last idea centered around that training and committment. Brining in language that talks about fun easy
drills the consumer can do to work on their soccer skills. Consumers can cut open the box to create and
decorate their own training cones.
